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            <itunes:name>Whitehat SEO</itunes:name>
            <itunes:email>info@whitehat-seo.co.uk</itunes:email>
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        <title>Whitehat SEO</title>
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        <itunes:author>Whitehat SEO</itunes:author>
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            <enclosure url="http://video.whitehat-seo.co.uk/64968576/71022500/66e6061a3d4a0a6c1cc33067e05c3451/video_medium/the-role-of-video-marketing-in-b2b-video.mp4?source=podcast" type="video/mp4" length="95929933"/>
            <title>The Role of Video Marketing in B2B: Are you ready?</title>
            <link>http://video.whitehat-seo.co.uk/the-role-of-video-marketing-in-b2b</link>
            <description>&lt;p&gt;Full article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/b2b-video-marketing"&gt;https://blog.whitehat-seo.co.uk/b2b-video-marketing&lt;/a&gt;&lt;br&gt;Video content is HUGE right now!
&lt;p&gt;Whether it be social media snippets, vlogs, live videos webinars or customer testimonials, we can't seem to get enough of the stuff.&lt;/p&gt;
&lt;p&gt;Video content is quick, appealing and digestible.&lt;/p&gt;
&lt;p&gt;Woo your audience and retain their attention by learning the ways of integrating video into HubSpot and your inbound marketing strategy.&lt;/p&gt;
&lt;p&gt;In 2018 HubSpot recorded 54% of consumers want to see more video content from a brand or business they support.&lt;/p&gt;
&lt;p&gt;So, let's not disappoint our consumers and learn all there is in using video as a key element of our marketing strategy.&lt;/p&gt;
&lt;p&gt;The problem with video is that it can be scary to start, you’re forever critiquing, erasing and recording.&lt;/p&gt;
&lt;p&gt;If you do ever put a video up, you don’t know what works or how to get the best out of it.&lt;/p&gt;
&lt;p&gt;Then video becomes this awkward, random act of marketing!&lt;/p&gt;
&lt;p&gt;So what do we do?&lt;/p&gt;
&lt;p&gt;Purpose - Conversion - Integration&lt;/p&gt;
&lt;p&gt;Casper at TwentyThree TM believes you need to know where you are to know exactly where you’re going.&lt;/p&gt;
&lt;p&gt;He will walk us through how to be video ready by:&lt;br&gt;
•	Finding your baseline&lt;br&gt;
•	Setting KPIs &amp;amp; goals&lt;br&gt;
•	Testing &amp;amp; optimising&lt;br&gt;
•	Collecting data&lt;/p&gt;
&lt;p&gt;Through this you will know:&lt;br&gt;
•	Purpose- What you’re doing it for&lt;br&gt;
•	Convert- content that will be able to engage, build and convert leads&lt;br&gt;
•	Integrate- can it be integrated successfully into your CMR to be seen, accessed and analysed by others in the team&lt;/p&gt;
&lt;p&gt;Learn how to connect video using HubSpot Media Bridge, with TwentyThree TM and other launch providers.&lt;/p&gt;
&lt;p&gt;Collect analytic data and have better video ROI attribution.&lt;/p&gt;
&lt;p&gt;Video marketing is getting bigger, are you video ready?&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/the-role-of-video-marketing-in-b2b"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968576/71022500/66e6061a3d4a0a6c1cc33067e05c3451/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 22 Sep 2021 15:34:54 GMT</pubDate>
            <media:title>The Role of Video Marketing in B2B: Are you ready?</media:title>
            <itunes:summary>Full article here:https://blog.whitehat-seo.co.uk/b2b-video-marketingVideo content is HUGE right now!
Whether it be social media snippets, vlogs, live videos webinars or customer testimonials, we can't seem to get enough of the stuff.
Video content is quick, appealing and digestible.
Woo your audience and retain their attention by learning the ways of integrating video into HubSpot and your inbound marketing strategy.
In 2018 HubSpot recorded 54% of consumers want to see more video content from a brand or business they support.
So, let's not disappoint our consumers and learn all there is in using video as a key element of our marketing strategy.
The problem with video is that it can be scary to start, you’re forever critiquing, erasing and recording.
If you do ever put a video up, you don’t know what works or how to get the best out of it.
Then video becomes this awkward, random act of marketing!
So what do we do?
Purpose - Conversion - Integration
Casper at TwentyThree TM believes you need to know where you are to know exactly where you’re going.
He will walk us through how to be video ready by:
•	Finding your baseline
•	Setting KPIs  goals
•	Testing  optimising
•	Collecting data
Through this you will know:
•	Purpose- What you’re doing it for
•	Convert- content that will be able to engage, build and convert leads
•	Integrate- can it be integrated successfully into your CMR to be seen, accessed and analysed by others in the team
Learn how to connect video using HubSpot Media Bridge, with TwentyThree TM and other launch providers.
Collect analytic data and have better video ROI attribution.
Video marketing is getting bigger, are you video ready?</itunes:summary>
            <itunes:subtitle>Full article here:https://blog.whitehat-seo.co.uk/b2b-video-marketingVideo content is HUGE right now!
Whether it be social media snippets, vlogs, live videos webinars or customer testimonials, we can't seem to get enough of the stuff.
Video...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>44:59</itunes:duration>
            <media:description type="html">&lt;p&gt;Full article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/b2b-video-marketing"&gt;https://blog.whitehat-seo.co.uk/b2b-video-marketing&lt;/a&gt;&lt;br&gt;Video content is HUGE right now!
&lt;p&gt;Whether it be social media snippets, vlogs, live videos webinars or customer testimonials, we can't seem to get enough of the stuff.&lt;/p&gt;
&lt;p&gt;Video content is quick, appealing and digestible.&lt;/p&gt;
&lt;p&gt;Woo your audience and retain their attention by learning the ways of integrating video into HubSpot and your inbound marketing strategy.&lt;/p&gt;
&lt;p&gt;In 2018 HubSpot recorded 54% of consumers want to see more video content from a brand or business they support.&lt;/p&gt;
&lt;p&gt;So, let's not disappoint our consumers and learn all there is in using video as a key element of our marketing strategy.&lt;/p&gt;
&lt;p&gt;The problem with video is that it can be scary to start, you’re forever critiquing, erasing and recording.&lt;/p&gt;
&lt;p&gt;If you do ever put a video up, you don’t know what works or how to get the best out of it.&lt;/p&gt;
&lt;p&gt;Then video becomes this awkward, random act of marketing!&lt;/p&gt;
&lt;p&gt;So what do we do?&lt;/p&gt;
&lt;p&gt;Purpose - Conversion - Integration&lt;/p&gt;
&lt;p&gt;Casper at TwentyThree TM believes you need to know where you are to know exactly where you’re going.&lt;/p&gt;
&lt;p&gt;He will walk us through how to be video ready by:&lt;br&gt;
•	Finding your baseline&lt;br&gt;
•	Setting KPIs &amp;amp; goals&lt;br&gt;
•	Testing &amp;amp; optimising&lt;br&gt;
•	Collecting data&lt;/p&gt;
&lt;p&gt;Through this you will know:&lt;br&gt;
•	Purpose- What you’re doing it for&lt;br&gt;
•	Convert- content that will be able to engage, build and convert leads&lt;br&gt;
•	Integrate- can it be integrated successfully into your CMR to be seen, accessed and analysed by others in the team&lt;/p&gt;
&lt;p&gt;Learn how to connect video using HubSpot Media Bridge, with TwentyThree TM and other launch providers.&lt;/p&gt;
&lt;p&gt;Collect analytic data and have better video ROI attribution.&lt;/p&gt;
&lt;p&gt;Video marketing is getting bigger, are you video ready?&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/the-role-of-video-marketing-in-b2b"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968576/71022500/66e6061a3d4a0a6c1cc33067e05c3451/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>content strategy</category>
            <category>content video marketing</category>
            <category>hubspot</category>
            <category>hubspot media bridge</category>
            <category>london hug</category>
            <category>project management</category>
            <category>twentythree</category>
            <category>video marketing</category>
            <category>video marketing strategy</category>
            <category>video marketing tips</category>
            <category>video search marketing</category>
            <category>whitehat</category>
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            <enclosure url="http://video.whitehat-seo.co.uk/7718125/27065080/ff1edcf81d79208e585ad31c18a4a858/video_medium/how-to-use-video-marketing-as-an-video.mp4?source=podcast" type="video/mp4" length="124361374"/>
            <title>How to use video marketing as an Inbound marketing tool: London HUG 201709</title>
            <link>http://video.whitehat-seo.co.uk/how-to-use-video-marketing-as-an</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/video-as-an-inbound-marketing-tool"&gt;https://blog.whitehat-seo.co.uk/video-as-an-inbound-marketing-tool&lt;/a&gt;&lt;br&gt;
Learn about how to use video in your inbound marketing campaigns.&lt;p&gt;&lt;/p&gt;
&lt;p&gt;It's the most engaging way of communicating apart from face to face. It's, you know, scalable, shareable, measurable content. It's good stuff and we should all be very excited about it. So in terms of the funnel, I'll probably actually start above where HubSpot are here on this funnel in terms of brand awareness. That's the first thing. Just slightly above. Well, I think visits fell a bit too warm for me. So let's start with strangers. Let's start with brand awareness and to key questions really, how can you make the best use of the attention span and can you buy yourself a bit more time?&lt;/p&gt;&lt;p&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;/p&gt;&lt;p&gt;&lt;b&gt;Event Date&lt;/b&gt;: September 2017&lt;/p&gt;&lt;p&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/p&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/how-to-use-video-marketing-as-an"&gt;&lt;img src="http://video.whitehat-seo.co.uk/7718125/27065080/ff1edcf81d79208e585ad31c18a4a858/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/27065080</guid>
            <pubDate>Mon, 19 Mar 2018 00:00:00 GMT</pubDate>
            <media:title>How to use video marketing as an Inbound marketing tool: London HUG 201709</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/video-as-an-inbound-marketing-tool
Learn about how to use video in your inbound marketing campaigns.
It's the most engaging way of communicating apart from face to face. It's, you know, scalable, shareable, measurable content. It's good stuff and we should all be very excited about it. So in terms of the funnel, I'll probably actually start above where HubSpot are here on this funnel in terms of brand awareness. That's the first thing. Just slightly above. Well, I think visits fell a bit too warm for me. So let's start with strangers. Let's start with brand awareness and to key questions really, how can you make the best use of the attention span and can you buy yourself a bit more time?Event: London HubSpot User GroupEvent Date: September 2017Book your ticket for the next HUGhttps://www.whitehat-seo.co.uk/nexthug</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/video-as-an-inbound-marketing-tool
Learn about how to use video in your inbound marketing campaigns.
It's the most engaging way of communicating apart from face to face. It's, you know, scalable, shareable,...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>32:36</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/video-as-an-inbound-marketing-tool"&gt;https://blog.whitehat-seo.co.uk/video-as-an-inbound-marketing-tool&lt;/a&gt;&lt;br&gt;
Learn about how to use video in your inbound marketing campaigns.&lt;p&gt;&lt;/p&gt;
&lt;p&gt;It's the most engaging way of communicating apart from face to face. It's, you know, scalable, shareable, measurable content. It's good stuff and we should all be very excited about it. So in terms of the funnel, I'll probably actually start above where HubSpot are here on this funnel in terms of brand awareness. That's the first thing. Just slightly above. Well, I think visits fell a bit too warm for me. So let's start with strangers. Let's start with brand awareness and to key questions really, how can you make the best use of the attention span and can you buy yourself a bit more time?&lt;/p&gt;&lt;p&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;/p&gt;&lt;p&gt;&lt;b&gt;Event Date&lt;/b&gt;: September 2017&lt;/p&gt;&lt;p&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/p&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/how-to-use-video-marketing-as-an"&gt;&lt;img src="http://video.whitehat-seo.co.uk/7718125/27065080/ff1edcf81d79208e585ad31c18a4a858/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>content video marketing</category>
            <category>digital video marketing</category>
            <category>Eleanor Sims</category>
            <category>hubspot</category>
            <category>LondonHUG</category>
            <category>online video marketing</category>
            <category>Top 3 Video Marketing Trends for 2018</category>
            <category>training</category>
            <category>trends in marketing</category>
            <category>trends in online video</category>
            <category>trends in video marketing</category>
            <category>video advertising trends</category>
            <category>video marketing</category>
            <category>video marketing statistics</category>
            <category>video marketing strategy</category>
            <category>video marketing tips</category>
            <category>video marketing trends</category>
            <category>video search marketing</category>
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